Doesn’t everyone want their email address to receive special offers from companies they love and trust? The answer is yes.
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That’s why it’s important to create an email marketing strategy that makes sense for your brand. For example, if you sell clothing, don’t send emails about discounts or sales unless you offer them to customers who live within a certain radius of your store. Instead, focus on offering free shipping, exclusive promotions, and other ideas that encourage customer loyalty.
Email marketing has become a significant part of every company’s marketing mix. According to ExactTarget, email marketing generates $15.5 billion annually.
In fact, nearly half of the U.S. population receives at least one type of commercial email message every day. This means that you have a tremendous opportunity to reach consumers directly via email – especially since 65% of decision-makers rely on email daily.
Unfortunately, only 8% of marketers measure success using email metrics. If you’re serious about measuring the impact of your campaigns, then you need to track and analyze data from these programs.
Email Marketing Overview
Email marketing is one of the most powerful digital marketing tools out there. You can use it to promote products, services, blogs, events, etc. There are many different ways to do email marketing. Here we’ll focus on some of the basics.
What Is Email Marketing?
Email marketing is one of the most powerful forms of digital marketing because it allows marketers to communicate directly with consumers. In fact, email marketing is often referred to as “the world’s best lead-generation tool.” With over 2 billion active monthly users worldwide, email is the second-most used channel behind social networking.
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Does Email Marketing Still Work
Email marketing is one of the most effective ways to reach customers and prospects. In fact, it’s been proven that email marketing generates 36 times more revenue per customer than social media marketing does. But how do you know whether or not email marketing still works? Well, we’ve got some good news for you. We’re here to tell you about the latest data on the subject.
The average email subscriber is worth 48.87 dollars (DMA), according to the Direct Marketing Association. And while there are many different factors that go into determining what people spend on products and services, the average price paid for a product or service is usually around 50 cents. So, if you multiply those numbers together, you’ll find out that the average person spends roughly $50 on something every month. Now, that doesn’t mean that everyone pays that much money each month, but it does give us a pretty good idea of just how much people are willing to pay for things.
So, let’s take a look at the ROI of email marketing. Constant Contact found that the ROI of email is 36:1. That means that for every dollar spent on email marketing, you’re getting 36 times more return on investment than you would by spending the same amount of money on other types of advertising.
Now, keep in mind that this isn’t necessarily true for everyone. Some companies don’t see the same level of success with email marketing that others do. But, even though the ROI might not be as great as it used to be, email marketing still works. Why? Because it’s still one of the best ways to communicate with potential customers and clients. You can send emails to people who aren’t interested in buying anything, and you can use it to promote special offers, discounts, events, etc.
And finally, email marketing is still considered “important” or “very important” by 86% of marketers (according to DMA). That means that email marketing is still very relevant in today’s world, and it’s definitely worth continuing to invest in.
Types of Email Marketers
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I dissect Email Marketers into three different categories:
1. Spamming: These are people who use automated software programs to send out mass amounts of unsolicited emails to promote products or services. They are called spammers.
2. Straight marketers: These are those people who use email marketing software like AWeber, Infusionsoft, etc., to build relationships with their customers and prospects.
3. Hybrid marketers: This is a combination of both bulk mailers and straight marketers.
Selecting an effective e-mail marketing service
Email marketing is one of the most effective ways to communicate with customers and prospects. But it doesn’t come cheap. In fact, it costs about $3.50 per subscriber every month. If you want to start building an audience, you’ll need to invest some money into an ESP like Hubspot.
Hubspot offers a range of tools designed to make it easy to build and manage an email list. You can easily set up automated messages based on customer behavior, segment lists, and send personalized emails. Plus, there are plenty of integrations with popular apps and platforms like Salesforce, Facebook, Twitter, Slack, and Zapier.
You can even use Hubspot’s Email Marketing tool to create beautiful newsletters, landing pages, and forms. And since Hubspot includes a free version, you don’t have to worry about spending too much money.
Use email marketing tips
While you might not think twice about the formatting and subject lines of emails you send to friends, email marketing requires a whole different level of attention. You want to make sure everything from the time you send the email to the devices on which it could be read is considered.
Every aspect of the way you communicate with people counts.
With every email, your goal is to increase sales, so crafting an effective email requires more planning than most other types of emails.
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Implement email segmentation
Email marketing is one of the most effective ways to reach out to your customers and prospects.
But how many times have you sent a blast email to someone who doesn’t even care about what you’re selling? Or worse, you send a blast email to someone, but you don’t know anything about them? You might think that segmenting your lists is too complicated, but let us tell you otherwise. In fact, there are three types of segments that you can use to make sure that you’re reaching out to the right people.
The first type of segmentation is called demographic segmentation. This is where you look at things like gender, age, location, job role, etc., to determine who exactly is reading your emails. For example, you could say that you want to target men aged 25 to 35 living in New York City.
The second type of segmentation is behavioral segmentation. Here, you take into account things like behavior patterns, purchase history, and previous actions taken by your audience. For instance, you could say that your ideal customer is someone who makes purchases within 24 hours of receiving your emails.
Finally, interest-based segmentation. This is similar to behavioral segmentation, except that here you focus on the topics that your audience cares about. So, if you sell financial products, you could segment based on whether your audience wants to learn more about investing, saving money, retirement planning, taxes, etc.
A good method for building an email list
To start an email marketing campaign, you need to build your subscriber base.
This might seem like common sense, but it seems like everyone is doing something different. So let me tell you what works best for me and why.
In this chapter, we’re going to take a look at some of the most popular ways people are trying to build their lists today. And we’ll go over each one of those methods and see how they work for us.
Use Content Upgrades
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One of my all-time favorite ways to create content is by creating an upgrade for existing content.
I use them all the time on my blog. They work like magic. I’ve used them to increase conversion rates on blog posts ranging from $0 to over $100 per month.
To get started, find a blog post on your site that receives lots of traffic. Then, think about what someone who looks at that specific article wants to learn. For example, you could say something like “What would someone searching make $100K per month’ need to learn?”
Once you know that answer, write it down. Now go to Google Analytics. Log into your account. Scroll down to the bottom of the screen. Click on the column header labeled “Page Title.” This will show you every page on your site that people searched for.
Now, look at the bottom of each page. If there’s a section titled “Conversion Rate,” click on it. This will show you the percentage of people who clicked on that particular link.
If you see a section called “Upgraded From Organic Traffic,” click on it.
How to Improve Email Deliverability
It doesn’t sound like an interesting subject at first glance. However, there are some important aspects of email deliverability that you might not know about. However, there are some very real issues surrounding email deliverability that every marketer needs to know about.
Let’s start with what email deliverability really means. When we talk about email deliverability, we’re talking about how well your messages end up getting delivered to the inboxes of people who signed up for your mailing lists. If someone signs up for your newsletter, they want to receive your emails. They don’t want to see a bunch of junk mail. So, let’s take a look at why email deliverability matters.
What Does Email Deliverability Mean?
First off, what does it mean to say that your emails aren’t reaching their recipients? Well, it depends on what type of deliverability issue you’re experiencing. There are three main types of deliverability problems: spam filtering, blacklisting, and DKIM/SPF misconfiguration. Each of these has different implications for your email campaigns.
Spam Filtering
The first thing to understand is that spam filters are designed to protect us from unsolicited commercial emails (UCE). Spammers send out millions upon millions of emails each day, hoping to land in someone’s inbox. These emails often contain malicious software such as viruses, spyware, and adware. Unfortunately, many of those emails make it through our spam filters because they sound like legitimate messages.
GetResponse Email Service
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GetResponse offers three plans: Basic ($15), Plus ($25), and Premium ($35). All include autoresponder emails, social media management tools, lead generation forms, and webinars. You can even use it to send out bulk messages via SMS text messaging. There are no limits on how many contacts you can add to each plan.
The basic plan includes one free campaign per month. This plan does not allow you to track conversions or measure open rates. However, it does give you access to the most popular features like autoresponders, landing pages, and drip campaigns.
Plus gives you unlimited monthly campaigns and allows you to track conversion data. You can also set up multiple lists within your account. Plus also adds a few extra features such as a mobile app for iOS and Android devices.
Premium includes everything found in Plus plus a complete analytics dashboard. You can see exactly what people are doing on your site, where they’re coming from, and what keywords they used to find you. You can also segment your audience based on location, device, and browser type.
You can try GetResponse for free for 30 days. If you decide to continue, prices range from $15-$35/month depending on the package you choose.
Email Regulations
The Federal Trade Commission recently announced updated rules governing email marketing practices. These changes are meant to protect consumer privacy while still allowing marketers to reach people where they spend most of their time: via email.
In particular, the FTC wants to make sure that companies don’t use misleading subject lines or unsubscribe messages to trick recipients into thinking they’ve opted out of receiving emails. And the agency says that businesses must obtain permission before sending sensitive personal data such as financial records, health information, and Social Security numbers.
The new rules go into effect on January 10, 2020. They apply to anyone who sends commercial electronic mail to individuals, even if those individuals aren’t registered with the sender’s database.
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1. CAN-SPAM Compliance
Technically, CAN-SPIM is an acronym for Containing the Assertion of Non-Solicited Mail (because sometimes the two words go together). In practice, it’s the law that governs how businesses use email marketing. Passed in 2003, the law requires companies to include certain information about themselves in each email sent out. This includes the sender’s physical address, the recipient’s email address, and the purpose of the email.
The law also states that you must give recipients the option to opt-out of receiving future messages. If you don’t comply with the law, you could face fines of up to $16,000 per violation.
2. GDPR Compliance
The European Union’s General Data Protection Regulation (EU GDPR) goes into effect on May 25th, 2018. This regulation requires businesses to give consumers control over how companies use their personal data. In short, it gives people the right to know what information companies are collecting about them; it gives them the right to correct such information, and it gives them the right not to receive certain types of information.
This is why we’re implementing changes to our email program. We want to make sure that every one of our customers receives the best possible experience when interacting with us. To do this, we must ensure that we comply with the EU GDPR.
We’ve already begun working on these changes. For example, we’ll soon begin sending out messages informing our customers of the type of information we collect and how we use it. We’ll also provide a link where customers can opt-out of receiving future communications.
In addition, we’ve added a few features to help improve the overall customer experience. These include:
• A new unsubscribe button
• An option to delete individual emails
• A way to manage multiple accounts
3. Avoid Spam Filters
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Spam filters are there to help people sort out what they’re getting into when they open an email. But it turns out that those filters aren’t always accurate, and they can hurt your brand’s reputation. In fact, according to a recent study, most consumers don’t even know that they’ve been put into a spam filter. And if you’re sending bulk emails, chances are good that you’ve already landed in someone’s spam folder.
So how do you avoid ending up in a spam folder? Here are three ways to keep your messages away from the dreaded spam folder:
1. Be careful about subject lines.
The subject line is one of the best indicators of whether a person will actually read your email. If the subject line doesn’t grab attention, then it probably won’t lead to a successful delivery. So make sure that your subject line is clear and concise.
2. Keep your message short.
If you send too many words, the recipient might just delete your email without reading it. Instead, try keeping your message under 200 words.
3. Don’t use “spammy” language.
You may think that using phrases like “free,” “urgent,” or “important” makes sense. But if you use these terms often enough, you’ll end up being labeled as a spammer.
Beginning Email Marketing
Email marketing is one of the best ways to connect with customers and prospects. But it’s not easy to start. There are tons of rules and regulations surrounding email marketing, and even more, guidelines to follow.
In this course, we’ll cover everything you need to know about starting an effective email marketing campaign. We’ll discuss what makes up a good email template, how to choose the right list, and why it’s important to treat your subscribers like real people. We’ll also go over the basics of writing compelling emails, including how to write great headlines, make sense of unsubscribe requests, and avoid common mistakes. Finally, we’ll talk about the importance of being authentic and providing value.
By the end of this course, you’ll understand the fundamentals of creating engaging emails that build relationships with your audience.
Conclusion
Email marketing is still the most effective form of online advertising
Many people think email marketing is dead, but it’s actually growing rapidly
Email marketing can help you reach out to current customers and attract new ones
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The Basics of Email Marketing
It’s safe to say that everyone uses email today. We check our inboxes every day, even if we don’t open them. And yet, there are many who still struggle to find success with email marketing campaigns. Here are four tips to help you improve your results:
1. Use A/B Testing To Find Your Optimal Message Length
A/B testing is an essential part of any successful campaign. In fact, it’s often the first step to finding what works and what doesn’t work in a given message. It’s important to test different lengths of messages to see which length drives the highest response rates.
2. Include Calls-to-Action (CTAs) In Emails
When someone opens your email, they’re expecting something to happen next. Make sure that your CTA is clear and obvious so that readers know exactly what to do after opening your email.
3. Create Compelling Subject Lines
Your subject line is one of your biggest opportunities for getting open. You have 60 characters to get noticed, so make sure that you include keywords that match your product or service.
4. Send Personalized Messages
Personalization is key when sending emails. People want to feel like they’re talking directly to their friends. This means that you should personalize your emails by adding names and addresses from your contacts.
