What is a URL Shortener?

A URL shortener is a useful tool for anyone who needs to share a link online. It takes a long and complicated URL and transforms it into something much simpler. This makes it easier to share links on social media, in emails, or anywhere else you need to post them.

URL shorteners are also great for tracking clicks on your links. By using a URL shortener, you can track how many people clicked on the link, where they came from, and other important data.

This helps you better understand how your content is performing and allows you to make adjustments accordingly.

Additionally, some URL shorteners also offer additional features such as password protection or expiration dates for links. All of these features make URL shorteners an invaluable tool for anyone who needs to share links online.

Why would you use one?

Using a URL shortener is an effective way to make sure your links are concise, clear, and easy to remember. By using a URL shortener, you can create shorter versions of long URLs that are easier for people to click on.

This makes it easier for people to find your website or content quickly and easily. Additionally, using a URL shortener can help improve the aesthetics of your post by making it look more professional and organized.

URL shorteners also provide valuable analytics data such as the number of clicks on each link, where those clicks came from, and how much time was spent on each page.

This data can be used to better understand user behavior and optimize marketing campaigns accordingly. Furthermore, some URL shorteners offer additional features such as password protection or expiring links which can be useful in certain scenarios.

All in all, using a URL shortener is an effective way to make sure your links are concise, clear, and easy to remember while also providing valuable insights into user behavior.

5 Benefits of URL Shorteners

URL shorteners are a great tool for businesses to use in their marketing strategies. By using a URL shortener, businesses can make their links more manageable and easier to share.

This can be especially beneficial when it comes to social media campaigns, as shorter URLs are more likely to be clicked on by users.

1. Simplicity

The concept of simplicity is one that can be applied to many aspects of life, and URL shortening is no exception. By using a URL shortener, you can take something complicated and make it easier to share and use.

For example, let’s compare the two links below: a tracked link built through Google for this website, and a tracked link created through a URL shortener.

This is an incredibly long and complex URL that may be difficult to remember or share with others. This shorter version of the same link is much easier to remember and share with others due to its simplified format.

URL shorteners are incredibly useful tools that allow us to simplify our lives in more ways than one.

Not only do they make it easier for us to share links with others, but they also help us track our campaigns more effectively by providing us with detailed analytics about how our links are performing over

2. Tracking and Insights

URL shorteners offer a great way to track and gain insights into how your content is being shared and interacted with.

By using a URL shortener, you can collect data on the use of the link over time, allowing you to refine your marketing efforts and better target or segment your audience.

This data can provide valuable information such as how many clicks the link has received, how many unique people have clicked it, where they are located geographically, what device they used to access it, and more.

Having this type of insight allows you to make informed decisions about how best to reach your target audience. You can also use this data to identify any areas that need improvement in order to maximize engagement with your content.

Additionally, tracking and insights from URL shorteners can help you understand which channels are most effective for driving traffic and conversions so that you can focus on those channels in the future.

3. Safety and Professionalism

Shortened URLs are becoming increasingly popular among internet users, as they can be used to make long links look more organized and professional.

Shortened links are especially useful when sharing content on social media platforms, where a long link can appear sloppy or untidy. By using a shortened URL, you can create a cleaner and more organized look that will help to increase your perceived professionalism.

In addition to their aesthetic benefits, shortened URLs also offer safety advantages. They can be used to hide the original destination of the link from potentially malicious actors who may be looking for vulnerable websites or services.

This is especially important if you are sharing sensitive information or data with others online. By using a shortened URL, you can protect yourself and your data from potential security threats while still maintaining an air of professionalism in your communications.

4. Increased Shareability and a More Memorable Link

Having a memorable link is essential for any business or organization looking to increase its online presence.

A custom-shortened link can help make it easier for your audience to remember and share the link with others. Not only will this help you gain more traffic, but it will also improve the memory retention of the website address.

When creating a custom-shortened link, it is important to keep it simple, readable, and verbally shareable. This applies regardless of whether you are sharing the link on social media, over the phone, in print ads, business cards, physical signs, or across billboards.

By making sure that your shortened link is easy to remember and pronounce, you can ensure that your audience will be able to recall it when they need it most.

Additionally, having a memorable link can help create an emotional connection with your audience and make them more likely to visit your website again in the future.

5. Engagement

Engagement is an important factor when it comes to marketing and promoting content online. By using branded links, you can increase the likelihood of people clicking on your link and engaging with your content.

Short links are even more beneficial as they are easier to read, copy, and share in posts. This makes it easier for customers to spread the word about your website or content without having to put in too much effort.

The increased engagement that comes from using branded links and short links can be incredibly beneficial for any business or website.

Not only will it help you gain exposure with less effort, but it also helps build trust between you and your customers.

People are more likely to click on a link that looks professional and trustworthy than one that looks suspicious or spammy. This can help boost your reputation and make customers more likely to return in the future.

Link for redirection

You can use a URL shortening service such as Bitly or TinyURL to create a shortened link that will redirect users to your website. Simply enter the full URL of your website into the service and it will generate a shorter version of the link that you can share with others.

Marketing link

You can also use a URL shortening service to create custom-branded links for marketing purposes. This allows you to create a unique link that is associated with your brand and helps build recognition among customers.

Custom-branded links are especially useful when it comes to social media marketing as they make it easier for people to remember and share the link with others.

How to Get Started with a URL Shortener

URL shortening is a great way to make long, unwieldy URLs more manageable and easier to share. It can also help you track clicks on your links and measure the success of your campaigns. With so many URL-shortening services available, it can be difficult to decide which one is best for you.

WayURL is an excellent choice for those looking to get started with URL-shortening software. It offers a simple, user-friendly interface that makes it easy to shorten links quickly and accurately.

WayURL also provides detailed analytics on link performance, allowing you to track clicks and measure the success of your campaigns.

Additionally, WayURL offers advanced features such as password protection, custom domains, and link expiration dates that make it a great choice for businesses or individuals who need more control over their links.

7 Best URL Shortener Services to Shrink and Track Links

1. Bitly’s Connections Platform

Bitly’s Connections Platform is a comprehensive solution for managing links and QR codes, helping to make every point of connection between your content and your audience more powerful.

It offers a range of products that can help you build brand connections, manage links, and connect with audiences everywhere. With Bitly’s Link Management feature, you can shorten URLs at scale, customize links with your brand name, and track performance metrics such as clicks and shares.

The platform also provides popular link management features such as link tagging, link expiration dates, password protection for links, custom redirects, UTM parameters for tracking campaigns in Google Analytics, and more.

Additionally, the platform allows you to create QR codes that can be used to quickly open websites or launch apps on mobile devices.

With Bitly’s Connections Platform you can easily manage all of your links in one place while gaining valuable insights into how your content is performing across different channels.

2. Sniply

Sniply is a powerful tool for content curation and conversion optimization. It allows users to create short, branded custom links of articles, blog posts, and web pages that are easy to share on social media.

When users click on these ‘Snips’, they are taken to the relevant content but the web page now also displays the Snip created along with a Call-To-Action (CTA). This CTA can be reused as many times as desired or new CTAs can be created for different campaigns.

Sniply is an effective way to increase conversions by driving traffic from shared content back to your website. It allows you to add a layer of branding and marketing messages on top of any link you share, giving you more control over how people interact with your content.

With its simple user interface and powerful analytics tools, Sniply makes it easy to track performance and optimize campaigns for maximum impact.

3. TinyURL

TinyURL is a great URL-shortening solution for anonymous use. No account registration is required, making it completely anonymous and easy to use.

The downside of TinyURL is that it doesn’t offer any analytics or other advanced features. This means that you won’t be able to track how many people are clicking on your link or get insights into who is visiting your page.

However, if all you need is an anonymous URL shortener, then TinyURL may be the perfect solution for you.

4. Ow.ly

Ow.ly is a great feature of the popular social media management tool Hootsuite. It allows users to shorten their links for use on social media or other places, making it easier to share and track content.

With Ow.ly, you can access your shortened URLs from the Hootsuite dashboard, allowing you to quickly and easily manage your links.

In addition to shortening your links, Ow.ly also provides analytics so that you can track how many people are clicking on your link and where they are coming from.

This helps you understand how effective your link is and what kind of audience it is reaching. With this data, you can make informed decisions about how best to use your link in order to maximize its reach and effectiveness.

5. Rebrandly

Rebrandly is an advanced URL-shortening technology that offers a range of features to help you create custom, branded, and memorable links. It’s the perfect tool for both building and sharing short links across various social networks.

Rebrandly makes it easy to create separate workspaces and teammates, making it the ideal URL shortener for teams. It also includes advanced features like link retargeting support so you can track how your links are performing.

Rebrandly allows users to customize their URLs with their own brand name or domain name. This helps to increase brand recognition and make it easier for customers to remember your website address.

You can also add tracking parameters to measure clicks on your links, as well as set up redirects so visitors are taken directly to the page they want without having to type in a long URL. Rebrandly also provides detailed analytics reports so you can see how many people have clicked on your link and where they came from.

6. T2M

T2M is a great URL shortening solution that offers users a lot of usabilities. It has two separate dashboards, one for location analytics and the other for device or platform, making it easier to track URLs.

Additionally, T2M generates a QR code along with the short URL which makes it even more convenient to share links. What’s more, T2M has dedicated instances which means that the server response will be 100% dedicated to a single user. This ensures faster loading times and better performance overall.

Overall, T2M is an excellent choice for those who need a reliable and efficient link-shortening solution.

With its two separate dashboards and QR code generation feature, it makes tracking URLs much easier than ever before.

Moreover, its dedicated instances guarantee faster loading times and better performance all around. All in all, if you’re looking for an effective URL shortener then T2M should definitely be on your list of options.

7. ClickMeter

ClickMeter is an innovative tool that helps advertisers and agencies optimize their click rate. It works by creating a URL with tons of clicks, allowing users to target their audience based on location and language.

ClickMeter also integrates with popular content management systems like WordPress and Shopify, making it easy for webmasters to manage their campaigns from one place.

The dashboard provided by ClickMeter offers an in-depth analysis report which allows users to track the performance of their campaigns.

This report includes detailed information such as the number of clicks, impressions, conversions, and more. With this data, users can make informed decisions about how to improve their campaigns and maximize their ROI.

Additionally, ClickMeter provides helpful tips on how to optimize your campaigns for better results.

What is a Link-in-bio?

Link-in-bio is a great way to direct your social media followers to the content or page you want them to see. It’s a simple and effective way to drive traffic from your social media accounts to your website, product page, blog post, or any other important page.

Link-in-bio is becoming increasingly popular among businesses and influencers as it allows them to quickly and easily link their followers directly to their desired destination.

By adding a link in your bio, you can make sure that all of your followers are directed to the same place when they click on it. This makes it easier for people who are interested in what you have to offer and helps them find out more information about you or your business.

Additionally, having a link in your bio also helps with SEO as search engines will be able to crawl the URL and index it accordingly. Link-in-bio is an easy way for businesses and influencers alike to increase their visibility online and drive more traffic toward their website or product page.


In conclusion, using a URL shortener service can be an invaluable tool for businesses and individuals alike. It allows you to create cleaner, more user-friendly URLs that are easier to share and track.

Additionally, it provides the ability to analyze how those URLs perform so that you can make informed decisions about your content strategy. With the right URL shortener, you can maximize the impact of your online presence and ensure that your links are reaching their intended audience.

When selecting a URL shortener, there are many options available depending on your needs. Bitly is great for freelancers and small-mid-sized businesses while TinyURL offers simple free link customization.

Ow.ly is popular among Hootsuite users who need to manage multiple accounts at once. Ultimately, the best solution will depend on what features you need and how much time and money you’re willing to invest in finding the perfect fit for your business or personal use.