4 Innovative Sales And Marketing Tools To Watch in 2021

There is no doubt about it: creating a great business requires time, effort, and dedication. Whatever business you work in, there will be obstacles to overcome if you want to stay competitive and generate sustainable revenue streams.

Bringing in new consumers and finding meaningful methods to engage with them is one of the most difficult tasks that organizations face. This is why, on average, businesses invest more than 11% of their budget to marketing expenses in order to create and sustain long-lasting, ever-present relationships with their target audience.

Running efficient sales and marketing campaigns, on the other hand, is far easier said than done, especially in our increasingly digital environment, where there are so many moving pieces and things that may go wrong. Fortunately, there are various solutions available to assist you in staying on top of your game and increasing client engagement and conversions more than ever before. On that topic, let’s take a look at four of the best tools available right now on the market.

1 – RollWorks

RollWorks is a platform for account-based marketing (ABM) and B2B marketing growth. Their feature-rich software is designed to assist marketers in developing closer relationships with prospective customers, resulting in more revenue-generating opportunities as a result of improved lead generation and more conversions.

Any marketer will tell you that one of the most difficult aspects of B2B marketing is not getting new leads, but rather assuring the quality of those prospects. Too broad a target audience wastes resources and incurs unnecessary expenditures, which is why RollWorks assists in zeroing down on the prospects who are most likely to convert.

Their platform is driven by advanced machine learning and a vast account data base, which they employ to assist their clients in identifying target accounts and engaging them with digital marketing. These ads have a substantially greater click-through and conversion rate since they are more precise and tailored to their target demographic. The RollWorks platform can also optimize sales automation, and the outcomes of these activities can be used to measure the effectiveness of your programs.

Additionally, RollWorks provides a small dedicated account staff to assist you in making smart decisions around creative flighting, ad targeting, performance tracking, and your marketing budget, all of which are critical in enhancing your marketing ROI.

2 – Walnut

Product demonstrations are one of the most difficult jobs for sales teams at SaaS organizations to complete. This is the make-or-break stage of the sales process since it gives firms a one-of-a-kind opportunity to display the value and capabilities of their product to potential buyers, usually with the goal of closing a deal at the conclusion.

With technological glitches lurking around every turn and disagreements between salesmen and back-end departments, it’s no surprise that most people fear the whole thing.

Enter Walnut, a global SaaS firm that has created a first-of-its-kind sales platform that is error-free, code-free, and completely customized for each client. The ability to construct and change the sales demo without requiring code liberates considerable resources and reduces the need for cross-collaboration between sales departments and back-end teams like as R&D, product development, and graphic design.

This provides sales teams complete control over their demo, enabling them to build a much more customer-centric experience that will only help them increase conversions and sales.

Furthermore, because the platform is cloud-based, exceptional consistency and quality are maintained throughout the display. As a result, with Walnut, sales demos are contained within an environment that provides low downtime and no loading time difficulties, resulting in enhanced overall sales performance and more conversions.

3 – AutoLeadStar

Almost every industry is undergoing some form of digital transformation these days, especially since the pandemic forced businesses to reassess their strategy as consumers were trapped in their own homes. Because they mostly rely on in-person sales to generate money, the auto dealership business has had to dramatically rethink how they handle their sales and marketing techniques.

With this in mind, Aharon Horwitz, CEO of AutoLeadStar, recognized an opportunity and developed a platform that transforms how car dealerships approach their marketing strategy. In this new digital world, car dealers must have access to cutting-edge technologies for identifying, targeting, and connecting with potential clients before they arrive at the showroom, which AutoLeadStar does.

The AI-powered platform intends to bring the automobile industry up to speed in the digital sphere; according to Horwitz, the automotive business is “approximately five to ten years behind other leading industries when it comes to embracing new marketing technology.”

4 – Loomly

Nowadays, branding requires far more than just having a nice logo and a catchy tagline next to your company name. One of the most important variables of how consumers will connect with your organization is their perception of your brand. As a result, it determines the amount of revenue you may make.

Finally, branding is what establishes your company’s reputation and helps it to create an identity that distinguishes it from the competition and connects it with its target audience. However, not everyone has the appropriate business knowledge, creativity, or technology ability to effectively advertise their brand online, which is where Loomly comes in.

Loomly is a brand success platform that includes all of the tools and capabilities that marketing teams use to build a successful brand. Loomly allows you to manage all of your social network material, organic postings, and adverts from a single, user-friendly interface. The software also provides detailed insights into how your customers interact with your company, allowing you to measure and improve your outcomes in real time.

Automated publication, keyword filtering, multi-account administration, post scheduling, and ad mockups are some of the platform’s primary features. They even provide you new ideas for new content as you near the end of your content schedule. It is the epitome of a one-stop shop for all of your digital marketing and brand management needs, which is one of the many reasons they have already assisted over 12,400 marketing teams worldwide.

The final world

The four sales and marketing tools we mentioned in this post will help you achieve your sales/marketing goals by reducing much of the heavy lifting connected with these duties. There is a lot of value in these platforms, whether it’s automating your social media posts or helping to improve the SaaS sales demo experience, so make sure to check them out so you can increase conversions, customer engagement, and revenue for your business.

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